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Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Author: Noriko Nakano
December 4, 2017
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Citation

Nakano, N. (2017a, December 04). Sonification. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sonification-9214